Moving beyond static informational systems, more airports are enhancing passenger experience by introducing awe-inspiring dramatic digital canvases, hyper-targeted visual communications, and other cutting-edge multimedia amenities.
The focus on travel experience comes as non-aeronautical revenue from restaurants, shopping and advertising plays a larger role in airport operating budgets. Enhanced multimedia technologies can help raise new sources of revenue and differentiate airports as unique destinations at a time of growing competition.
With a comprehensive approach, airports can create a more coherent architectural space, achieve an unforgettable media experience, and lower system implementation costs.
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Rendering courtesy of Greater Orlando Aviation Authority.